article_search

Search Articles:

Product Finder

Search for products that match of these criteria:

 + Add row
Price:

Young donors are your future — Are you doing enough to attract them?

$225.00

SKU: NPOwi132. Category: .

Description

Abstract: A recent study found that Generations X and Y now represent more than half of the pool of charitable donors. But their interests, communication preferences and giving methods may differ from those of older supporters. This article examines the different characteristics of age groups and offers suggestions for attracting younger generations.

Additional information

Year

Niche

Newsletter

Issue

Word Count