Writing your M&A playbook: A strategic exercise for sellers

Description

Abstract: Business owners thinking about selling should consider assembling an M&A “playbook.” As this article describes, a playbook is a critical self-assessment of the company’s key selling points and possible weaknesses. It should examine the company’s strengths, weaknesses and market position, so management can identify problems to be fixed and then develop a selling strategy. A sidebar talks about how sellers should also use their playbook to review and rank prospective suitors.