Win-win trade-ins – A solid appraisal process satisfies all
$225.00
Description
Abstract: Happy car-buying customers are repeat customers, but not all car-buying customers are happy ones. What can make a difference in customer satisfaction is how a dealership appraises cars. This includes formalizing the appraisal process; reconciling data from a variety of public sources; keeping a computerized log of all used car appraisals and cross-referencing the list to avoid contradictory appraisals; and choosing cost-effective and user-friendly appraisal software.
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