When it comes to diversifying, look before you leap!
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Description
Abstract: Despite trimming all visible fat from their operations and improving efficiency as much as possible, many contractors just can’t get their bottom lines to where they want them to be. To cope, some consider diversifying into a new market or service. This article explains that diversification can be either a lifesaver or a letdown, depending on the approach taken. (Updated 3/23/12)
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