What’s in a domain name? Determining the value of an Internet address
$225.00
Description
Abstract: Domain names are valuable — sometimes fetching six or seven figures. This brief article looks at how appraisers value them by taking into account brandability, length, search volume, existing traffic and sales history. It also notes factors that tend to diminish a domain name’s value.
Additional information
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| Newsletter | Valuation & Litigation Briefing / Litigation & Valuation Report |
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