What will keep your borrowers coming back?

Description

Abstract: To prevent borrowers from seeking better loan deals at some point down the road, lenders need to develop their borrower relationships with specific, targeted strategies that will ensure borrowers stay over the long term. This article explains some of those retention strategies, including proactively offering refinancing options and becoming a referral source for value-added services. It suggests that encouraging borrowers to feel they can rely on their lenders’ services gives them much less incentive to look elsewhere.