Two’s company? — There’s plenty to consider before buying a second franchise

Description

Abstract: Purchasing a second franchise is one of the biggest moves a dealer may ever make. This article looks at some of the steps to take in the decision-making process. They include choosing the right franchise for the market, determining the right price for the franchise, projecting profitability carefully, and projecting how the franchise will affect profits at the original store. A sidebar discusses what the manufacturer might require.