Trade-ins expected to rise – Is your appraisal process up to par?

Description

Abstract: Auto dealers know that a sure way to satisfy — or dissatisfy — customers has to do with trade-in offers. So, as dealers ready their business for an expected bump in used car stock in 2012, it’s important that they make sure their appraisal process is fair and transparent. This article discusses the advantages of formalizing the appraisal process, including using appraisal software that can help salespeople show skeptical customers that the dealership’s offer has been arrived at fairly.