Think before you jump – Capital campaigns call for serious advance planning

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Abstract: An upcoming big expenditure might call for launching a capital campaign. Committing to a campaign isn’t easy — the fear that people won’t donate in an uncertain economy can cause hesitation to ask for more funds. But a nonprofit can get off to a good start by securing the right campaign leader, creating a solid and detailed plan, and targeting the right donors. A sidebar discusses lining up manpower for a capital campaign.