Testing the waters with a CMPO
Abstract: For public companies looking to raise capital, a confidentially marketed public offering (CMPO) provides several advantages over traditional public offerings. CMPOs can be completed quickly, often within a week or two. And because they’re marketed confidentially, they enable a business to test the waters and even abandon the offering without a significant impact on its stock. This article explains how a CMPO works. Completing the necessary activities in an abbreviated time frame can be difficult, but, for companies that are up to the challenge, the benefits can be substantial.