Take “macro advantage” of micro-donations: 4 tips

Description

Abstract: The first successful U.S. micro-donation effort may have been in 1891 when a Salvation Army captain put a kettle out on a San Francisco street and collected donations to fund a Christmas dinner for the poor. Micro-donations have morphed in many ways since then, involving small-sum donations made via checkbooks, credit cards and, in more recent years, a number of “new technology” tools. This article describes the appeal of micro-donations; how charities need to make small donations acceptable; some ideas for “big” signs of appreciation for small gifts; and a few online tools. A sidebar discusses the importance of giving donors receipts.