Take aim and fire! How market research can help you focus on the target

Description

Abstract: Researching and understanding your target market is key to knowing where and how to effectively aim your business’s marketing efforts. Missing the target and failing to generate a return on your marketing investment can seriously injure your business’s financial position. This article explains how you can avoid this fate, by applying a strategic, methodical approach to your marketing efforts, which includes market research. (Updated 1/4/12)