Strategies for maintaining — or growing — donations under the new tax law
Abstract: When the economy improves, nonprofits typically find that donations also grow. But the latest economic swing comes on the heels of a sweeping new tax law that many fear will counter that effect. This article explains that the TCJA may disincentivize charitable giving for all but the wealthiest contributors. Even those donors may have less tax incentive to give, though, so nonprofits must adjust their strategies to maintain a reliable influx of dollars. A sidebar spotlights the appeal of microdonations.