Should you use social media as a marketing tool?
Abstract: Social media marketing isn’t for every practice. But if used carefully and skillfully as a marketing tool, social media can be a relatively inexpensive way of reaching current and prospective patients. This article looks at the pros and cons of using social media, and lists some essential best practices to ensure the optimum outcome. The article notes that to stay competitive in today’s sophisticated technological environment, many medical practices have established a social media presence.