Should you trim the tree? How to evaluate and improve branch performance

Description

Abstract: Banks need to monitor and evaluate branches on an ongoing basis to ensure they continue to perform well and are contributing to the overall health of the bank. This article discusses several approaches a bank can use to analyze branch performance. It suggests that ongoing monitoring and evaluation can lead to more informed decisions about whether to reduce expenses by closing a branch — or develop new products and services the branch can offer to better serve customers.