Setting the tone – Make sure your website reflects well on your practice
Abstract: For a medical practice in 2021, a website is no longer a nice option — it’s a requirement. The COVID-19 pandemic has not only made it imperative for physicians to create ways to see patients virtually instead of in person, but also placed increasing emphasis on the practice website as an essential information source. This article looks at some of the features medical websites require to ensure effectiveness. A sidebar notes the importance of using marketing techniques on practice websites to attract and retain patients.