Practice builders – Don’t let marketing fall by the wayside
Abstract: In the current economic climate, some private practice physicians may be tempted to cast their marketing efforts aside in order to save a dollar. It’s a bad idea. Rather than drop marketing, it’s important to become more creative at it. This involves gaining an understanding of the market in which one competes; choosing the best medium to appeal to that market; and synchronizing various marketing efforts with each other and with what is going on in the practice through annual, quarterly and monthly action plans.