Objective: Make money – Get to know the 3 states of profitability

Description

Abstract: For contractors, the daily minutiae of finding, winning, running and completing projects can make keeping their eyes on the profitability prize difficult. One way to simplify matters is to determine in which of three “profitability states” their company lies and where to go from there. This article examines circumstances and strategies for operating at a loss, breaking even and operating profitably. A sidebar distinguishes the important difference between sales and marketing.