Not bigger, better – How to safely grow your medical practice
Abstract: In the context of a medical practice, more patients aren’t necessarily better — especially if the practice can’t handle the load, staff stress levels are high and morale is low. If a practice has more patients than it can handle and it still isn’t profitable, growth clearly isn’t helping matters. This article suggests that physicians need to redefine “growth” as “profitability.” It looks at several ways a medical practice can improve profitability, including optimizing volume and using targeted marketing. A brief sidebar notes some key performance indicators to use.