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Newsbits – Nonprofits need to appeal to donors’ self-images

$225.00

SKU: PSNwi184. Category: .

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Abstract: This issue’s “Newsbits” covers findings by psychologists that fundraising appeals are more successful when they target shared goals or individual achievements; a proposed Accounting Standards Update that would affect accounting for grants and contributions; congressional interest in college endowments; and a mobile payments application that’s popular with Millennials.

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