Newsbits – ALS Association continues to reap benefits of Ice Bucket Challenge

Description

Abstract: This issue’s “Newsbits” reports on how the ALS Association is continuing to reap benefits from its “Ice Bucket Challenge” and how legacy not-for-profits are going digital to attract Millennial donors. It also describes how a fitness app is leveraging the Pokémon GO craze and reveals some results of a survey on nonprofit hiring challenges.