Merger not in the cards? Consider a strategic alliance
Abstract: A company that can’t obtain a desirable selling price, or that wants to raise capital without giving up ownership and control, might want to look for a strategic alliance partner that offers complementary products, new markets, or supply chain efficiencies. When chosen carefully, such alliances can enable businesses to assume projects otherwise out of their reach — not to mention increase revenue and market share. This article looks at the benefits and potential pitfalls associated with joint ventures and contractual arrangements.