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Make the most of your fundraising by measuring ROI

$225.00

SKU: PSNfa173. Category: .

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Abstract: Cost ratios that present fundraising costs as a percentage of funds raised (also known as cost-per-dollar) focus on the expense of fundraising, while return on investment (ROI), importantly, focuses on the returns. It makes good sense to track both. This article discusses how to determine ROI and compute fundraising expense.

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