Is “Made in America” the right model for your business?
Abstract: Customer preference for American-made products isn’t new. After strained supply chains due to the COVID-19 pandemic, the decision to move from overseas suppliers to domestic factories may have been made for manufacturers. But higher labor rates and overhead costs may cause some “homegrown” products to be more expensive than foreign-sourced products. As 2023 starts, manufacturers and distributors should weigh whether a Made-in-the-USA strategy will help attract customers. This article provides some angles manufacturers should consider to position their business accordingly.