How to position your dealership for the future
$225.00
Description
Abstract: With the rapid shift to online car buying caused by the COVID-19 pandemic, as well as the rise of online retailers like Carvana and TrueCar, the automobile industry may be on the cusp of a major change in how people buy their cars. This article explains that positioning a dealership for the future starts with understanding customer expectations when it comes to car buying. A sidebar points out the importance of strategizing how to sell vehicles to Millennials to improve future sales.
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