How to market and sell vehicles to Millennials
Abstract: One of the challenges facing auto dealers today is selling vehicles to young car buyers. This includes the Millennial generation, which is loosely defined as those born between 1980 and 2000. This population segment of approximately 75 million people doesn’t generally show a strong interest in buying automobiles. And what they value tends to be different from the preferences of previous generations, as a sidebar explains. This article addresses why it’s important to know what Millennials want to buy, to communicate in their language, and to use effective selling techniques.