How to keep your business a success in times of economic distress
Abstract: Starting or running a company — which is challenging in the most favorable of business climates — can get really difficult during tough economic times. With sales slumping and customers tightening their belts, this is a good time for businesses to rethink their strategies for navigating the financial storm. This article offers some tips for doing just that. A sidebar discusses how to raise revenue when markets are down.