How social media can change the way you do business

Description

Abstract: Countless medical institutions have started using live surgical Twitter-casts, Facebook and YouTube to get the word out about their facilities. Indeed, this popular form of communication can change the way hospitals do business, serving as powerful medicine for hospitals seeking to directly communicate with interested parties as well as gather and disperse critical information. This article describes steps to take when setting up a presence on social media, looking specifically at YouTube, Facebook and Twitter.