Grabbing the cross-selling bull by the horns
Abstract: In theory, cross-selling is simple. When your clients need additional services, you refer them to another lawyer in the firm who can effectively provide them. In practice, things aren’t so simple. Clients may not be able to effectively communicate their needs or confidently turn over their business to a new lawyer, or may feel more comfortable in keeping that aspect of their business with the firm that’s been handling it for years. There are also internal issues: Lawyers typically dislike sharing their clients, and some aren’t comfortable with selling. This article explores how to train associates and partners for cross-selling success and rewarding their achievements.