Getting the most value out of your IP
Abstract: In an M&A marketplace currently dominated by strategic buyers, intellectual property (IP) can be a seller’s most valuable asset. It’s critical that potential sellers assess the value of their IP and ensure that they — and not employees or contractors — own it. Also, they should prepare a marketing plan for their IP that matches their buyer’s objectives. This article explains how to catalog IP and put a price on it. A sidebar discusses the importance of verifying IP ownership.