Event financing: 3 ways to land a sponsor

Description

Abstract: With the economy gaining steam, some not-for-profits are considering bringing back the annual events that they eliminated a few years ago. But others, experiencing delayed effects from the recession, are canceling these events until more funding materializes. One way a nonprofit can ensure it will be able to hold its special occasion is to get a financial sponsor. This short article describes how, to attract one, it will be necessary to provide good data about past attendees; offer a variety of incentives according to sponsor involvement; and deliver on promises.