Don’t overlook social media assets when planning M&A transactions
Abstract: In M&A transactions, buyers typically scrutinize a seller’s trademarks, copyrights, patents and other intellectual property and demand comprehensive representations and warranties regarding these assets. But when it comes to social media assets, buyers rarely exercise the same level of diligence — if they pay attention to them at all. The legal status of social media accounts, user names, screen names, posts, feeds and other content as “assets” is somewhat uncertain. This article discusses why you need to do your due diligence in order to minimize certain social media issues.