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Distinguish yourself – Brand building for community hospitals

$225.00

SKU: HCMsu153. Category: .

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Abstract: There are many ways to distinguish a community hospital from others in the market. Effective branding is a marketing technique that guides organizational behavior and the perceptions of consumers, the media, regulators and other stakeholders. In a competitive arena such as health care, a brand allows all of these parties to instantly identify a hospital in a positive light. This article offers insights into building a “brand.”

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