Connecting the dot-coms in a trademark dispute
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Description
Abstract: It’s well established that generic terms aren’t eligible for protection as trademarks or service marks. Some marketers, however, might try to bypass that problem by adding the suffix “.com” to an otherwise generic term in hopes of transforming it into a protectable brand name. The U.S. Court of Appeals for the Federal Circuit squared off with such a party in a case involving use of the word “hotels” in a name. In re HOTELS.COM, No. 08-1429, 2009 (Fed. Cir.)
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