Can your company survive a product recall?

Description

Abstract: The cost of a recall — including the time and money spent tracking down recalled products, issuing news of the recall, and refunding customers or fixing the problem — is just the beginning. Even when recalls are handled well, damage to a company’s reputation and brand can last for months or even years, resulting in decreased sales and profits. This short article provides tips on how to avoid recalls, and how to handle them if they occur.