Buy your disruptor — and turn a threat into an opportunity
$225.00
Description
Abstract: Companies that are being rocked by new, disruptive competition might want to consider an increasingly common business strategy: Buy their disruptor. This article provides real-world examples of established companies that have acquired potentially threatening start-ups, along with tips for making such deals succeed. A sidebar discusses the difficulty of integrating the buyer’s employees with those of the disruptor company.
Additional information
Year | |
---|---|
Niche | |
Newsletter | |
Issue | |
Word Count |