Beyond beta – Assessing industry risk is a critical part of the valuation process
Abstract: Valuation professionals typically factor industry risk into the cost of capital, using a “beta” or other industry-specific risk premium. But industry risk isn’t something one factors in once and then forgets about. It’s something the pros consider throughout the valuation process — and its relevance even extends beyond the income approach. This article presents some questions an expert considers when evaluating industry risk.