BDCs in the virtual marketplace – Could your store benefit from this specialized call center?

Description

Abstract: There’s renewed interest today in business development centers (BDCs) as a way to better handle the high volume of leads coming in from sources like the Internet and mobile devices. This article discusses the new role of the BDC, the importance of prompt and proper lead responses, and the value of having a cost vs. benefit analysis performed when adding a BDC to a dealership. A sidebar gives pointers for maximizing BDC results.