Are your prices too high, too low or just right?
$225.00
Description
Abstract: Manufacturers tend to use product pricing models that focus on direct production costs. This article explains why this simplified approach to pricing products may compromise market share over the long run and how market leaders factor market research and overhead costs into their pricing strategies. A sidebar compares low-cost vs. differentiation marketing strategies.
Additional information
Year | |
---|---|
Niche | |
Newsletter | |
Issue | |
Word Count |