And the survey says – How to develop a survey that fetches usable results

Description

Abstract: Not-for-profits have 101 reasons for seeking the opinions of their constituents to help the organization’s leadership make sound decisions. This article looks at what goes into making a highly effective survey and the steps needed to reach that goal, including clarifying goals, keeping focused, structuring the survey wisely and avoiding bias. A sidebar highlights some of the features of SurveyMonkey and lists other online survey tools.