Amp up your fundraising efforts with a sustainer program

Description

Abstract: For years, public broadcasting stations have successfully marketed sustaining memberships to their listeners and viewers — and now other nonprofits are catching on. Properly designed and implemented, a sustainer program can provide an organization with a strong, predictable income stream, raise its public profile and increase donor loyalty. However, as this article explains, nonprofits that decide to adopt the sustainer model must take the long view.