After the TCJA – How to keep the giving going this holiday season

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Abstract: The new tax law’s increase of the standard deduction means that fewer taxpayers will now itemize, and thus be motivated to make deductible gifts to charity. This article urges nonprofits to rethink their approach to holiday fundraising. For example, they should promote the idea of “bunching” donations, take part in deadline-oriented fundraisers such as Giving Tuesday and encourage supporters to make charitable donations in lieu of giving physical gifts. A sidebar summarizes congressional efforts to enable universal charitable deductions.