A window to your world – Your annual report is a mighty communications tool
Abstract: The annual report is an organization’s No. 1 communications tool. What other vehicle has the potential to favorably impress new and prospective donors, volunteers, community partners, sponsors, board members, lending institutions, clients — and the media? But putting together an effective report is no slam dunk. It starts with the basic elements, such as an independent auditor’s report or a statement of cash flows. This article offers suggestions for adding creativity to the descriptive section of the report.