4 tips for turning around factory mistakes
$225.00
Description
Abstract: When customers buy a new vehicle and discover a defect, it doesn’t matter if the flaw is the result of a mistake made at the factory — it’s the dealer that the customer will go to for a satisfactory solution. This is a pivotal point in the customer relationship, and might be the difference between saving — or even strengthening — the relationship and losing the customer for life. This article offers four tips for turning a bad situation into one that strengthens the customer-dealer relationship.
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