3 ways DMS can help you work smarter

Description

Abstract: The DMS is the backbone of an auto dealership’s operations. This article serves up three ways a dealership can use DMS features to improve its efficiency, customer service and bottom line. It discusses how to maximize CRM benefits, use text and emails more efficiently and take advantage of lesser-used DMS modules. A sidebar discusses getting the most out of the DOC reports generated by the DMS.