3 tips for managing social media reputational risks

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Abstract: Many nonprofits are counting on social media more than ever to boost fundraising and build awareness. These tools have proven increasingly effective in recent years, but nonprofits need to keep in mind the very real risks to reputation that come with social media. Employees, board members, volunteers and even unaffiliated third parties can cause significant and long-lasting damage if appropriate steps to prevent it aren’t taken. This article reviews three measures to implement now to help nonprofits reap benefits while mitigating risks.