Why companies need to put a price tag on intangible assets

Description

Abstract: In today’s marketplace, patents, copyrights, brands, customer lists and other intangible assets add significant value to many companies. However, because intangibles are often developed internally, they’re rarely included on a company’s balance sheet. This article highlights common reasons for businesses to identify and assign value to intangibles. A sidebar discusses valuation techniques used to appraise these hard-to-value assets.