What’s up with your DOCs?

Description

Abstract: Many dealership owners skim over daily operating control reports, or “DOCs,” every morning, but do little else with them. The numbers on the report are ballpark at best, they reason, so it wouldn’t be smart to base business decisions on them. But the data in the DOCs is as good as the procedures the dealer puts in place to collect it. This article shows how dealers can use the wealth of information these reports contain for decision making and planning — provided they exercise the discipline necessary to collect the data on a near real-time basis.