article_search

Search Articles:

Product Finder

Search for products that match of these criteria:

 + Add row
Price:

What really motivates donors – New research suggests some surprising answers

$225.00

SKU: NPOfa161. Category: .

Description

Abstract: Recent research provides some insight into donor motivation that can help nonprofits grow their financial support. This article summarizes a study of high net worth individuals that finds wealthy donors are primarily motivated by philanthropy. But other studies suggest that such factors as tax advantages and matching donations are critical to giving rates. A sidebar explores what Millennial donors want.

Additional information

Year

Niche

Newsletter

Issue

Word Count