What are they up to now? — Competitive intelligence can provide strategic insights
Abstract: All too often, businesses seek to develop better products and services without knowing enough about their competition. To truly hone the edge they’re looking for, companies need to constantly ask one simple question: “What are they up to now?” And the best way to get answers is through competitive intelligence — the process of legally and ethically gathering data on competitors. This article lists four main principles of a competitive intelligence policy and explains how to execute it. A sidebar describes how competitive intelligence software can help.